How a stranger could become a paying customer. Sketch of the system, left to right, top to bottom.
Working draft. This is a starting sketch, not a final plan. Some pieces depend on what you already have set up. Items marked Pending need a quick check together before they're real.
Phase 1: Attract
Phase 2: Capture
Phase 3: Convert
Phase 4: Reach You
Phase 5: Grow
Phase 1: Attract
Facebook + Instagram Ads
Storm season, heat wave, service specials. Reaches homeowners who are not actively searching yet.
Google Local Service Ads + Search Ads
When someone searches "AC repair" or "no heat Corpus Christi," your number shows first.
Service Van + Word of Mouth
Already working for you. Reviews and ads make it reach people two neighborhoods over.
Phase 2: Capture
Google Business Profile
Claimed, fully filled out, photos added, reviews responded to. Most HVAC guys skip this. That's your edge.
Yelp Page (claimed + responding)
Claimed, filled out, and you respond to reviews. One more place people check before making the call.
Storm-Ready AC Check Landing Page
One offer, one page, loads in two seconds on a phone. The form is three fields. That's it.
Phase 3: Convert
Lead Form (or Phone Call)
Four fields: name, phone, address, issue. Or they just call. Either way, you have the lead.
60-Second Financing Pre-QualifierPending
Idea: an optional soft pull so customers know roughly what they qualify for before they call. Depends on your current financing partner. Would need to confirm together.
Phase 4: Reach You
Go High Level (CRM)Pending fit
One option for pulling leads into a single inbox. If you already have a system you like, we keep that. We'd look at what fits.
SMS to Your Phone
When a form is submitted, the goal is for your phone to buzz right away with name, number, location, and the issue. Faster callback tends to mean better odds.
Phase 5: Grow
Automatic Review Request
The day after the job, the system texts the customer. You do not have to remember. It just happens.
More Reviews = Better Ranking + Ad Performance
Reviews feed your ranking in Maps and lower ad costs. Every happy customer makes the next one cheaper to find.
Loops back to Phase 1. Reviews fuel ads. Ads bring new people in. The system feeds itself.